Spar
Creative Concept · Employer Branding · Campaign Strategy · Creative Direction · Social Media Production
The future of a brand starts with the people who shape it.
For SPAR Austria, one of the country's leading employers and apprenticeship providers, we set out to rethink how a new generation sees its future in retail.
Our mission was to turn a traditional recruitment message into something young people would actually want to watch. Less corporate communication, more personality. Less talking about opportunities, more showing what they look like.
Through a youth driven creative approach, we developed social first content designed to spark curiosity, challenge outdated perceptions of apprenticeships, and make a career at SPAR feel relevant, exciting, and full of possibilities.
From creative concept and storytelling to creative direction, filming, and post production, Reflection Agency translated employer branding into engaging digital content that speaks the language of the next generation.
Over 3 million organic views per video. One mission: inspiring the next generation to see their future at SPAR.
Credits
- Photography
- Marko Mestrovic
- Videography
- Helin Sahin
