Aperol Spritz
Creative Direction · Brand Campaigns · Influencer Experiences · Brand Activations · Film & Photography
Summer isn’t just a season. It’s a feeling. And Aperol knows how to own it.
Golden hour conversations, spontaneous celebrations, iconic orange moments, and the unmistakable energy of an Aperol summer. A brand that has turned the simple ritual of an aperitivo into a cultural experience.
Our collaboration with Aperol has taken us across multiple destinations, summer campaigns, influencer brand trips, and experiential activations, each with its own atmosphere, audience, and creative story.
From shaping campaign concepts and directing productions to capturing influencer experiences, branded environments, and live activations, Reflection Agency brought the brand's world to life through photography, film, and social first storytelling. Different locations, different formats, but always the same instantly recognizable Aperol spirit.
Our approach was never just about documenting what happened. It was about capturing what it felt like to be there, the energy between people, the spontaneous moments, and the atmosphere that makes a brand experience worth remembering.
Different places. Endless summer stories. Always unmistakably Aperol.
