L'Officiel
Creative Direction · Editorial Campaigns · Fashion Film · Celebrity Collaborations · Luxury Brand Storytelling · Film Production
Beyond the pages. Beyond fashion. Stories that leave an impression.
L’OFFICIEL is more than a fashion publication. It is a global platform where luxury, fashion, culture, and contemporary personalities come together. A world where editorial storytelling meets creative expression and iconic brands become part of a larger cultural conversation.
Our collaboration with L’OFFICIEL Austria brought together international talent, luxury brands, and cinematic storytelling across a series of distinctive editorial campaigns.
L’OFFICIEL HOMMES × McLAREN × SIMONE SUSINNA
For the inaugural issue of L’OFFICIEL Hommes Austria, we brought together the worlds of luxury fashion, motorsport, and entertainment in a campaign featuring Italian actor Simone Susinna in collaboration with McLaren.
Blending cinematic imagery with contemporary editorial aesthetics, the campaign captured the intersection of masculine elegance, performance, and modern luxury.
The campaign generated over 250,000 video plays, 448 saves, and 112 comments on Instagram, extending the editorial story beyond the magazine and into the digital world.
L’OFFICIEL × AUDEMARS PIGUET
Our collaboration also extended into the world of haute horlogerie through an editorial campaign for Audemars Piguet.
A meeting of craftsmanship, timeless design, and contemporary luxury, the project brought a distinctive visual perspective to one of the world's most renowned watchmaking houses.
L’OFFICIEL × HUBLOT × LORIS KARIUS
Continuing our work at the intersection of fashion, culture, and influential personalities, we collaborated on a campaign for Hublot featuring professional footballer Loris Karius.
Bringing together the worlds of sport, lifestyle, and editorial fashion, the project explored the connection between personal identity, contemporary masculinity, and visual storytelling.
McLaren
Hublot
ONE EDITORIAL WORLD. MULTIPLE CREATIVE STORIES.
Across these collaborations, Reflection Agency contributed to translating editorial concepts into compelling visual campaigns, connecting international personalities, luxury brands, and digital audiences.
From cinematic fashion storytelling to celebrity driven content and luxury brand collaborations, our work reflects a shared ambition to create imagery that goes beyond traditional editorial boundaries.
Three distinctive collaborations. International personalities. Iconic brands. One creative language connecting fashion, culture, and luxury.
McLaren
- Production
- Anna Znamensky
- Photography
- Mato Johannik
- Videography
- Helin Sahin
- Hair & Make-Up
- Roman Klammer
- Styling
- Sammy Zayed
Hublot
- Production
- Anna Znamensky
- Photography
- Xenia Trampusch
- Photo Assistant
- Matthias Nemmert
- Videography
- Helin Sahin
- Hair & Make-Up
- Sarah Bzoch
- Styling
- Dilyaa Ab
