Advertising · Commercial
Visavis
Embrace Fierce
Creative Concept · Campaign Strategy · Creative Direction · Fashion Film Production · Social Media
Fierce is not a look. It’s a state of mind.
For Austrian fashion brand VIS À VIS, we developed and brought to life “Embrace Fierce”, a summer campaign celebrating femininity, individuality, and the freedom to define beauty on your own terms.
Our creative vision was to challenge conventional beauty standards and translate the many dimensions of femininity into a bold, emotionally driven visual narrative. Through expressive imagery, confident personalities, and a distinctive fashion aesthetic, we shaped a campaign that celebrates strength, softness, and unapologetic self expression.
Reflection Agency led the creative development and visual execution, from the initial campaign concept and storytelling to creative direction, cinematography, and post production. We crafted a cohesive visual identity and adapted the campaign into engaging content for Instagram, TikTok, and other digital platforms.
More than a fashion campaign. A creative statement about confidence, individuality, and the power of being fiercely yourself.
Independency Is Womanhood
Creative Direction · Campaign Concept · Brand Storytelling · Film Production
Empowerment is not just a message. It’s a movement.
For International Women’s Day 2023, we brought together Austrian fashion brand VIS À VIS and ViennaHeels to celebrate confidence, individuality, and the power of women supporting women.
Blending fashion, movement, and self expression, we developed a campaign that placed strong, independent women at the center of the story. Through expressive choreography, authentic personalities, and a bold visual direction, we transformed a fashion collaboration into a statement about female empowerment.
From creative concept and storytelling to directing, cinematography, and post production, our vision was to create more than a traditional fashion campaign, a celebration of women who move with confidence and define success on their own terms.
Two Austrian brands. One powerful message. A celebration of women who make their own rules.
Embrace Fierce
- Year
- 2023
- Photography
- Jolly Schwarz
- Videography
- Helin Sahin
- Assistant & Light
- John C Kay
- Styling
- Andrea Sellemond
- Makeup
- Nati Lika
Independency Is Womanhood
- Year
- 2023
- Photography
- Nadine Pramhas
- Videography
- Helin Sahin
- Makeup
- Nati Lika
- Styling
- Andrea Sellemond
- Talents
- Vienna Heels
